THE IDEA FOR LUSSO CAME FROM JON BUSCEMI AND ROB DYRDEK WHO ARE LONGTIME FRIENDS THAT HAD ALWAYS DREAMT OF CREATING A FOOTWEAR BRAND TOGETHER. AFTER AN INSPIRING ENCOUNTER OUTSIDE OF JON’S SOHO OFFICE, WHERE HE BUMPED INTO A FRIEND WEARING A PAIR OF WAFFLE HOTEL SLIPPERS
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